AP Race club - A transportable pop up shop

To show off AP Race Clo amidst a busy calendar.

Client Overview
AP Race Clo is a dynamic clothing brand founded by Olympic champion Adam Peaty and fellow professional swimmer Ed Baxter. The brand focuses on high-performance and lifestyle apparel, particularly aimed at the swimming community. They approached ADP Sports Ltd to design a fully transportable pop-up shop that could be set up quickly and efficiently at multiple events throughout their busy calendar.

Project Objectives

1. To design and build a pop-up shop setup that is easy to transport, assemble, and dismantle for different events.

2. To create a visually striking display that highlights the AP Race Clo brand and effectively showcases their product range, including apparel and accessories.

3. To provide a durable solution that aligns with the high-quality, professional image of AP Race Clo while being functional in various event settings.

4. To ensure the shop is practical, with features such as integrated lighting, product displays, and flooring that can be quickly laid down and removed.

Challenges

1. Portability and Durability: The pop-up shop had to be fully transportable, able to be easily moved between events without compromising on the sturdiness or longevity of the design.

2. Brand Visibility: The design had to ensure that AP Race Clo’s branding was prominent and cohesive across various components, from the desk to the accessory wall, all while fitting the brand’s sleek and high-performance image.

3. Product Display Versatility: The solution needed to accommodate a wide range of products, including clothing, mugs, swim hats, and other accessories, while remaining adaptable to different event spaces.

4. Quick Assembly and Disassembly: The design needed to be easy and quick to set up and dismantle, ensuring that the AP Race Clo team could efficiently manage the shop at fast-paced events.

Solutions

1. Wheeled Desk with LED Lighting and Display Counter: ADP Sports Ltd built a custom desk on wheels, making it easy to transport. Integrated LED lights were added to enhance visibility, especially in dimly lit venues. A perspex display counter was included for showcasing key products like accessories, providing both functionality and a modern, sleek aesthetic.

2. Flatpack Accessory Wall: To display a variety of AP Race Clo’s merchandise, including mugs, T-shirts, and swim hats, a flatpack accessory wall was designed. This wall could be easily assembled and disassembled, ensuring a versatile and transportable solution for the brand’s various product types.

3. Custom Tile Flooring: ADP Sports also provided durable tile flooring that could be quickly laid down at events and just as easily packed up afterward. This added an additional layer of professionalism and brand consistency to the overall setup, while also being practical for repeated use.

4. Efficient and Portable Design: All elements were designed to be lightweight but durable, allowing the AP Race Clo team to transport the entire pop-up shop to various events with minimal hassle. Each component was built with easy assembly in mind, ensuring quick setup and takedown times.

Outcomes

1. Highly Transportable and Efficient Setup: The pop-up shop met the objective of being highly transportable and quick to assemble, allowing the AP Race Clo team to efficiently move between events with ease.

2. Enhanced Brand Presence: The LED-lit desk and sleek design of the accessory wall enhanced the brand’s presence at events, drawing attention to AP Race Clo’s products and providing a polished, professional display.

3. Versatile Product Display: The flatpack accessory wall successfully displayed a variety of products, offering versatility in how the brand presented their range, from apparel to smaller accessories.

4. Durable Flooring Solution: The tile flooring provided a consistent and clean look at each event, enhancing the professionalism of the pop-up shop while remaining easy to transport and reuse.

Conclusions
ADP Sports Ltd successfully delivered a portable, eye-catching pop-up shop for AP Race Clo, aligning with the brand’s high-performance image and meeting the practical needs of their event schedule. By designing a setup that was both visually appealing and functional, ADP Sports Ltd ensured that AP Race Clo could present their products in a professional, cohesive manner across various event venues. This project highlights ADP Sports’ ability to combine form and function in bespoke retail solutions.